Customized consumption is popular now, and there is a new way to express individuality!

Personally designed jewellery patterns, unique shirt styles, uniquely shaped cakes...In the context of technological advancement and demand upgrades, private customization has increasingly appeared in people’s lives and has become a consumer trend.

'Although DIY products are not expensive, this jewelry is unique.' Ms. Li was very satisfied with this gift. Half a month ago, she carefully selected a piece of rough amber stone here, combined with the shape of the rough stone, she discussed and designed the pendant shape with the designer, and finished the rough processing by herself, and the rest of the process will be completed by the professional staff in the store.

Consumers’ pursuit of individuality is 'never-endingThe customization of mobile phone shells and cultural shirts is no longer unfamiliar. The extremely popular engraving cans and text bottles on Douyin also express themselves through customized consumption and express their individuality.

In the era of personalization, customization is no longer a luxury service for niche groups, but a national lifestyle within your reach. From drinking glasses and clothing, to travel and home decoration, every aspect of people's lives has a shadow of customization.

For personalized consumption, more and more clothing social products have gradually emerged. Personalized customized shopping not only saves time, but also adds fun.

Personalized needs and customization are becoming the general trend. Japanese fast fashion brand Uniqlo has also tried semi-customized services. It is understood that Uniqlo provides more than 800 different colors and styles for consumers to choose from, and customized clothing will be delivered to consumers within 3 to 7 working days. It is worth noting that the price of this customized service is about 200 yuan, which is equivalent to the price of ordinary shirt styles.

Besides 'clothing' and 'housingWith the younger generation of tourist groups, more and more people choose customized outings. Recently, according to the customized travel data released by Ctrip, the demand for Ctrip's customized travel platform in 2018 increased by more than 180% year-on-year. The demand for customized travel in second- and third-tier cities exceeded that of first-tier cities, and the demand for customized travel in North, Shanghai, Guangzhou, and Shenzhen was upgraded. The high-end customized tour market is beginning to show its scale.

Feng Yao, head of the Mafengwo Tourism Research Center, said that in recent years, people’s demand for tourism quality has continued to increase, and customized tours are becoming one of the more mainstream travel and vacation methods. From the perspective of consumption big data, the customized tourism market is becoming more fragmented and professional, and customized tourists are more rational in travel consumption. Compared with prices, they care more about the added value of consumer goods. Therefore, it is necessary to separate high-end demand now. Come out, this can be further subdivided while scaling up the customized tour market.

Nowadays, tourists' travel methods have changed. In terms of food experience, they have evolved from tasting specialties and local snacks to wine tasting, cooking courses, and understanding the stories behind the food; in terms of accommodation experience, customized tourists are more inclined to choose to live in locals’ homes and communicate with locals through staying in homestays. People exchange, eat meals cooked by the owner of the homestay, and feel the local culture.

For consumers, products meet individual needs and are more affordable in price, which reduces the cost of consumer decision-making. 'This also means that in today’s consumer market, Customization has a good growth prospect.” Feng Yao believes that the era of deciding aesthetics by merchants is a thing of the past. In today's increasingly diversified competition, as a brand merchant, it is more necessary to make corresponding changes to adapt to personalization and Customized consumption habits, fight the 'war' of personalized consumption.

Article source: China Daily Net